Strengthening communications resilience with the PACE framework

Maintaining reliable communication during a crisis can be the difference between confusion and a well-coordinated response. A strong emergency communications plan should include multiple layers of backup systems to ensure important messages get through even when primary networks fail due to infrastructure damage, surge in demand, power outage, or signal interference caused by natural and human-made hazards. 

That’s where the PACE (Primary, Alternate, Contingency, and Emergency) model comes in. PACE provides a structured framework for redundancy in communication, and it’s useful for thinking both at an organizational and personal level. Take a moment to determine how you’ll connect with key individuals in advance of an emergency. 

Primary 

The primary system covers everyday communications—campus phones, cellular networks, email, and online platforms like Teams. These are the best tools and intended methods of communication for day-to-day communications. These are efficient under normal conditions but often fail when infrastructure is damaged, such as during a major earthquake. 

Alternate 

When the primary system or network is down or unavailable, the alternate method kicks in. These are back up and work around methods that may be less optimal such as two-way radios, satellite internet, or mobile hotspots to maintain communications. Your alternate method should not rely on the same infrastructure as your primary (such as cellular data), nor should you use the same method more than once in the PACE plan. During response, alternate methods allow for contact between emergency operations centers, campus security, and first responders. 

Contingency 

If both primary and alternate options fail, contingency measures are fallback solutions that help ensure communication continuity. These methods or tools may not be as fast, convenient, or reliable, but they can help accomplish the task. This may include dedicated radio networks, or satellite phones supported by backup power generators.  

Emergency 

The emergency level is for when everything else fails and as a communication method of last resort. Emergency methods are often non-technological and may take more time to transmit or send a message. This might involve satellite-based broadcast systems, bulletin boards, or even in-person runners to relay critical information.  

Emergencies can take place without warning, and the ability to communicate quickly can save lives. The PACE framework ensures that if one communication method fails, there are backup options available, minimizing communication disruptions. Use the framework to plan how to maintain communication at work with your team and at home with family and friends.